Multimedia is a piece of content that uses a variety of media
forms in itself, as a single piece of content, an example of which include 3D
software applications and live software programs. PowerPoint
presentations, and online encyclopedia like Wikipedia has provided variety in the
way contents are carried across from media platforms. Transmedia on the other hand
refers to a story or experience that is distributed via a variety of different
media channels, meaning you have multiple pieces of content out of one story an
example of which includes the hit movie Star Wars.
Multimedia
has for a long time played a significant role in our society. According to
Richard Wise and Jeannette Steemers of “Multimedia; Acritical Introduction,”
recognizing that computers can execute commands at an enormously faster speed
than any one human user, a system was designed whereby one central computer
stimulates many small computers. Today such an idea has grown and has been
adapted by corporate organizations and institutions as well as governments from
all over the world as evidenced in the just ended American elections. And that
is not all, Author Henry Jenkins in “Convergence Culture; Where Old and New
Media Collide”, observes that “the 2004 campaign was a period of innovation and
experimentation in the use of new media technologies and popular-culture based
strategies”. This was also evidenced in the historic 2008 election as President
Obama and his team used multimedia to organize grassroots and the election base
in the remotest parts of the country. Multimedia thus served as a platform for
interaction, collaboration and incorporation.
Above, media is used to exhibit in
detail the margins in the historic 2008 elections.
Credit: Karl Munchausen
Modern
Technology has shaped the way we distribute channels and contents. It has
allowed adaptation, translation and transformation of contents from one end to
the other and still fulfill same or similar purposes from politics,
entertainment, music and more. It is
important to note that multimedia and transmedia sometimes works hand in hand.
For example as noted by Jenkins, political candidates may build their base on
the internet but they need television to win elections.
Citations
Henry Jenkins, “Convergence
Culture; Where Old and New Media Collide”. New York University Press, 2008.
Richard Wise, Jeanette Steemer, “Multimedia:
A Critical Introduction” Routledge 2002
Karl Munchausen, http://prevarication.net/2010/06/how-demo-crats-are-hijacking-america/
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