Transmedia Storytelling Analysis

 The difference between multimedia and transmedia is that when it comes to multimedia, it usually stays on one type of media like videos and pictures. Transmedia is when a certain medium like comic books is adapted into movies, shows, pictures, novels, and so much more when it comes to the media world. 

Transmedia in a nutshell

For example, Warcraft started out as a multiplayer video game, and it has expanded into comic books, novels, manga, magazine, and even has its own film adaption that was released recently. When we look at how big the game got, we can see why the owners of the worldwide game thought it best to expand into more expansion packs. But, they didn’t only stop there. They continued with novels, which interests the people who are more into the story rather than the game. In Pavlik/McIntosh’s focus on transmedia, they talk about how companies use that opportunity to expand fan bases and the brand itself, catering to specific wants. 

World of Warcraft answered to fan's call for a movie on June 10, 2016. Fans were the only ones who vouched for the major box office flop.

Marketing goes a long way when it comes down to photographs, movies, and television. We have colored photos, CGI movies, and cable television which boosts up to another expanding branch. What they all have in common, according to Pavlik/McIntosh is the fact that they are all now becoming interactive which captivates audience.

Televisions have drastically changed even their sizes to be "futuristic".

In order to feel like you're a part of something, you need to have something to do with it. That's how the marketing team works when it comes to one multimedia that they are planning to span in transmedia.

Ever since Ipads came out, interactions between humans and electronics have increased.

In Jenkins' "Searching For The Origami Unicorn", he points out the most famous one, The Matrix. The makers of the movie were geniuses to leave it to the audience and even the actors of the movie to interpret what the whole "Matrix" was about. With the interpretation left to the audience, you have different types of people who like it better in novel form or maybe comic book form. So, you have all these different branches that are extending outside of the main question of what is the "Matrix."

The election is another example where transmedia came into use starting from Obama’s campaign. Obama was well-known to young voters due to his well-known charisma when it came to relating to the youth and their problems and that was when his campaign made good use of social networking.

For example, the artist behind Obama's Hope poster, Shepard Fairey, was an influencer for Obama since he owns a streetwear company called Obey, which is heavily influenced by storytelling of struggle and anti-propaganda. 

In the sense of Trump’s campaign, he was infamous for using Twitter and his own reality show, “The Apprentice,” gave him a signature that, for some odd reason, may have given people a reason to think that he was “normal.”

This flyer spoke to the young generation because this was made by Shepard Fairey, who owns Obey streetwear.

Transmedia is used popularly because of the intention of getting that one idea out there to each and every audience. The transcendence of multimedia is one thing that was to expected.

Works cited:

Jenkins, Henry. "Searching For The Origami Unicorn." Convergence Culture: Where Old and New Media Collide              New York: New York UP, 2006. 101-04. Print.

Pavlik, John V., and Shawn McIntosh. Converging Media: An Introduction to Mass Communication. Boston: Pearson, 2004. Print.