Midterm Proposal: The YouTube Experience

Before I divulge into what I am doing for my midterm let me explain a little bit of what lead me to choose my topic. Ever since I can remember I have been quite fascinated by the phenomenon of YouTube and the power it has to influence people or bring a community together. For me this project has really become an opportunity for me to explore the influence and power that YouTube has and is consistently gaining. As one of it’s consumers I would like to branch out to the other side a be the creator of the products. How do these seemingly average consumers go from being a consumer to a brand being consumed, and a perfect example YouTuber who is such is Lily Singh, also know as IISuperWomanII. 

The way in which I will go about this is quite simple, I will become a YouTuber, at least attempt to become one. For me it’s a step out of my comfort zone to put myself really out their, and with a family that really doesn’t support the idea of doing such is an added pressure.  I am already out there more or less with a published documentary with 1.7 million views and counting on Facebok. I want to take it another step further where I am in full control of what is being done, with that freedom it will truly allow for me to explore the experience that a well-known YouTuber may possibly experience.

The question of, what does it mean to be a YouTuber? How does it work? And can anyone do it? Is what wish tor truly explore and answer and the only way in which I see this being answered is by putting myself in that position and immerse myself into becoming a part of this platform. The way I will be keeping up with the progress is by creating content, such videos and vlogs as much as possible, and then by analyzing this process on a blog. My project will try and attempt to understand how this following comes about and people and how they know become a brand.