Wednesday, October 26, 2016

Proposal Presentation

     

     My final project will focus on music streaming services and its effect on listeners, artists and the music industry. Advances in technology have made music and other forms of entertainment media easily accessible. A majority of music streaming services have become more popular than ever due to its appeal toward the younger generation. Studies show that over 72% of Spotify listeners are millennials. This number is expected to increase, pushing streaming services toward the top of several music businesses.

     One important factor from streaming is the outcome it brings to popular musicians and upcoming artists. For example, streaming may help a new singer get recognition and exposure for their music, but can leave them with little to no money as a result. It can also affect established artists in the industry due to lower single and album sales, leaving them in trouble with their record label. I will research this topic in particular for more related instances and special stories on the matter.

     Another aspect involves the study of people from previous generations and their views on streaming, including how much it differs from the music industry back in their day. It’s also beneficial to discuss the younger audience and discuss their views on the future of streaming, music and its accessibility. This topic can relate to music lovers of all ages and also reveals society’s reliability for converging music with technology. I plan to organize my research and interviews into the form of an article and publish it on a music/entertainment-related media outlet or website.

1 comment:

  1. It would great to have a better understanding of how Tidal as a music streaming service that has been vocal in the issues of giving artist their voice about how their music is distributed. In the article link below from the NYTimes, Jay-Z states, “This is a platform that’s owned by artists. We are treating these people that really care about the music with the utmost respect.” To my knowledge, Tidal is one of the first music streaming service started by artist not by corporations. This raises question of whether artist like Jay-Z have been successful in taking ownership of their music with services like Tidal. http://nyti.ms/1GInkbx

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