“Like a lot of Web innovators, the Obama campaign did not invent anything completely new. Instead, by bolting together social networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and then John McCain and the Republicans.” -David Carr, The New York Times
My final project is an analysis of the role of the Internet and social media during the 2008 presidential election
and specifically Barack Obama's successful use of the Internet during his campaign. The 2008 presidential election is significant and powerful event in history in both politics and new media. President Obama entered the
White House during the infancy stage of social media like Facebook, Twitter, and
YouTube. His use of social media was unlike anyone before him as he tapped into a digital world that helped him win the election.
Three-quarters (74%) of
internet users went online during the 2008 election to take part in, or get
news and information about the 2008 campaign according to the Pew Research
Center.
My final is a research/analysis project in the form of a tumblr page (http://briannapaden.tumblr.com). It discusses various aspects like the following:
- Rocking the Youth Vote
- User Participation and Engagement
- New Media: The Internet and Social Media
- The Year of Hope, Positivity and Change
Work Citied
Carr, David. "How Obama Tapped Into Social Networks’ Power." The New York Times. The New York Times, 09 Nov. 2008. Web. 26 Oct. 2016.
Smith, Aaron. "The Internet's Role in Campaign 2008." Pew Research Center Internet Science Tech RSS. N.p., 15 Apr. 2009. Web. 26 Oct. 2016.
Wattal, Sunil. "Web 2.0 and Politics: The 2008 U.S. Presidential Election and an E-Politics Research Agenda." MIS Quarterly 34.4 (2010): 669-88. JSTOR. Web. 26 Oct. 2016.
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