Multimedia as defined by Meriam-Webster dictionary is using, involving, or encompassing several media. To me multimedia is as simple as incorporating all your ideas through the use of images, videos, words and other technologies. Multimedia can tell a story through image, mp3, and mp4 files. It can be a simple picture such as this:
Transmedia as defined by Wikipedia is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. What does this mean in simple terms? It is almost the same as multimedia, right? Well to some extent it is similar. Let's look back at my example of multimedia, the topic is about a plane crash. No matter which way you look at it the story is the same. Now let's look at another story:
This is the trailer for the film Star Wars: The Force Awakens released in 2015. Based on what you saw can you determine what the story is about? Well for those Star Wars fans like myself, absolutely! Well at least we can sort of imagine what it will be about as we long await our favorite film series to return. What about those who have never watched a single Stars Wars film? You are probably left wondering what this is all about, you hear voices, you see action but there is no narrative explaining to you what the film will be about. Transmedia does exactly that, it plays with your mind, it leaves you wanting more information, it makes you jump to conclusions, it does not tell you to full story, it makes you go out and create your own story on something you do not know about.
Transmedia in a way has become an opportunity for commercialization. "Transmedia Storytelling is an excellent way for corporations to extend their base and target different groups" (Scolari, 2009). The top media companies like Fox, Universal, Disney, etc... have taken stories like Harry Potter, Star Wars, and Captain America and have managed to transform them onto the big screen. Based on the commercials it is difficult to tell how the story starts or how it will end and that is what transmedia has managed to convert a story onto different media types. We no longer read a book or something on the newspaper and are satisfied with the information. In my case I desire more information preferably visual, something I can watch and consume quickly. Both forms of media promote learning with multimedia doing more so than trans media.
Works Cited
Scolari, Carlos. "Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production." International Journal of Communication [Online], 3 (2009): 21. Web. 14 Dec. 2016
Richard E. Mayer, Multimedia learning, Psychology of Learning and Motivation, Academic Press, 2002, Volume 41, Pages 85-139, ISSN 0079-7421, ISBN 9780125433419, http://dx.doi.org/10.1016/S0079-7421(02)80005-6.
(http://www.sciencedirect.com/science/article/pii/S0079742102800056)
No comments:
Post a Comment